The marketing plan in colour : a pictorial guide for managers / Malcolm McDonald and Peter Morris.
By: McDonald, Malcolm.
Contributor(s): Morris, Peter | McDonald, Malcolm. Marketing plans.
Material type:
BookPublisher: Oxford [England] ; Boston : Butterworth-Heinemann, 2000Description: 88 p. : col. ill. ; 30 cm.ISBN: 0750647590 (pbk. : alk. paper).Subject(s): Marketing -- Planning -- Comic books, strips, etcDDC classification: 658.8 Online resources: Publisher description | Table of contents
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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ADEM Library - Bagamoyo Campus Open Shelves | 658.8 MCD (Browse shelf) | Available | 8556 |
Rev. ed. of: Marketing plans : 4th ed., 1999.
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