McDonald, Malcolm.
The marketing plan in colour : a pictorial guide for managers / Malcolm McDonald and Peter Morris. - Oxford [England] ; Boston : Butterworth-Heinemann, 2000. - 88 p. : col. ill. ; 30 cm.
Rev. ed. of: Marketing plans : 4th ed., 1999.
0750647590 (pbk. : alk. paper)
00042938
Marketing--Planning--Comic books, strips, etc.
HF5415.13 / .M315 2000
658.8
The marketing plan in colour : a pictorial guide for managers / Malcolm McDonald and Peter Morris. - Oxford [England] ; Boston : Butterworth-Heinemann, 2000. - 88 p. : col. ill. ; 30 cm.
Rev. ed. of: Marketing plans : 4th ed., 1999.
0750647590 (pbk. : alk. paper)
00042938
Marketing--Planning--Comic books, strips, etc.
HF5415.13 / .M315 2000
658.8