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Marketing / Joel R. Evans and Barry Berman

Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill, c1990Edition: 4th ed.Description: xxix, pages : col. ill., col. maps ; 26 cm.ISBN: 0023344016.Subject(s): MarketingDDC classification: 658.802 Online resources: Publisher description | Table of contents only
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Books Books ADEM Library - Bagamoyo Campus
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658.802 EVA (Browse shelf) Available 10136
Books Books ADEM Library - Mwanza Campus
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658.802 EVA (Browse shelf) Available 007747
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658.8 PER Basic marketing : 658.8 RUD Marketing : 658.802 BED Management and entrepreneurship / 658.802 EVA Marketing / 658.81 MAL Sales management. / 658.81 MAL Sales management. / 659.2 SAC Public relations :

Includes bibliographical references and indexes.

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