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Marketing / Joel R. Evans and Barry Berman - 4th ed. - New York : McGraw-Hill, c1990. - xxix, pages : col. ill., col. maps ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0023344016

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M29474 2006

Dewey Class. No.: 658.802 / EVA

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