| 000 | 01036cam a2200313 a 4500 | ||
|---|---|---|---|
| 999 |
_c1814 _d1814 |
||
| 001 | 4299532 | ||
| 003 | OSt | ||
| 005 | 20180802134609.0 | ||
| 008 | 870904s1987 ilua b 001 0 eng | ||
| 010 | _a 86082823 | ||
| 020 | _a0256036497 | ||
| 020 | _a0256060517 (disk) | ||
| 040 |
_aDLC _cDLC _dOCoLC _dDLC _dADEM |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 1987 |
| 082 | 0 | 0 |
_a658.8 _219 _bMCC |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy, William D. Perreault, Jr. |
| 250 | _a9th ed. | ||
| 260 |
_aHomewood, Ill. : _bIrwin, _c1987. |
||
| 300 |
_axviii, 749 p. : _bcol. ill. ; _c25 cm. + _e1 computer disk (5 1/4 in.) |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 500 | _aSystem requirements for disk (version 1.0): IBM PC. | ||
| 500 | _aIncludes indexes. | ||
| 504 | _aBibliography: p. 696-714. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aPerreault, William D. | |
| 906 |
_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||