000 | 01243cam a2200313 a 4500 | ||
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999 |
_c1725 _d1725 |
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001 | 11840638 | ||
003 | OSt | ||
005 | 20180802115604.0 | ||
008 | 991110s1999 enka b 000 0 eng d | ||
010 | _a | ||
020 | _a0029792908 | ||
020 |
_a033375008X (pbk.) _c£19.99 |
||
040 |
_aUKM _cUKM _dDLC _dADEM |
||
042 | _alccopycat | ||
050 | 0 | 0 |
_aHF5415.13 _b.M35233 1999 |
082 | 0 | 0 |
_a658.8 _221 _bJOL |
245 | 0 | 0 |
_aMarketing management : _ban international text readings, and cases / _cby Marvin A. Jolson |
260 |
_aNew York : _bMacmillan Publishing Co., Inc., _c1978. |
||
300 |
_axii, 628 p. : _bill. ; _c24 cm. |
||
440 | 0 | _aInternational marketing series | |
504 | _aIncludes bibliographical references. | ||
650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/hol058/99491027.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/hol057/99491027.html |
856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/hol053/99491027.html |
906 |
_a7 _bcbc _ccopycat _d3 _encip _f19 _gy-gencatlg |
||
942 |
_2ddc _cBK |