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999 _c1725
_d1725
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003 OSt
005 20180802115604.0
008 991110s1999 enka b 000 0 eng d
010 _a
020 _a0029792908
020 _a033375008X (pbk.)
_c£19.99
040 _aUKM
_cUKM
_dDLC
_dADEM
042 _alccopycat
050 0 0 _aHF5415.13
_b.M35233 1999
082 0 0 _a658.8
_221
_bJOL
245 0 0 _aMarketing management :
_ban international text readings, and cases /
_cby Marvin A. Jolson
260 _aNew York :
_bMacmillan Publishing Co., Inc.,
_c1978.
300 _axii, 628 p. :
_bill. ;
_c24 cm.
440 0 _aInternational marketing series
504 _aIncludes bibliographical references.
650 0 _aMarketing
_xManagement
_vCase studies.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/hol058/99491027.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/hol057/99491027.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/hol053/99491027.html
906 _a7
_bcbc
_ccopycat
_d3
_encip
_f19
_gy-gencatlg
942 _2ddc
_cBK