The marketing game! / Charlotte Mason, William D. Perreault, Jr.
By: Mason, Charlotte H.
Contributor(s): Perreault, William D.
Material type:
BookPublisher: Chicago : Irwin, c1992Edition: 2nd ed.Description: xiii, 92 p. : ill. ; 28 cm. + 1 computer disk (3 1/2 in.).ISBN: 0256178631.Subject(s): Marketing -- Decision making | Management gamesDDC classification: 658.802 Online resources: Publisher description | Table of contents
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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ADEM Library - Bagamoyo Campus Open Shelves | 658.802 MAS (Browse shelf) | Available | 10135 |
System requirements for computer disk: IBM PC, XT, AT PS/1 or PS/2 or 100% IBM-compatible; 320K available RAM; DOS 2.0 or higher, Windows 3.1 or higher, or OS/2 2.0 or higher.
Includes PLAN software for preparing an electronic version of the marketing plan decision form.
Includes index.
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