Kerin, Roger A. <br/><br/>
Marketing :  the core / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 3/e. 
 - Boston :  McGraw-Hill Irwin,  c2009. 
 - xli, 493 p. :  ill. (chiefly col.), col. maps ;  28 cm. 
<br/><br/>Includes bibliographical references (p. 447-467) and indexes. 
<br/><br/><label>ISBN: </label>9780073381060 (alk. paper) 0073381063 (alk. paper) 
<br/><br/><label>LCCN: </label>2008039064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K452 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8