McDonald, Malcolm. The marketing plan in colour : a pictorial guide for managers / Malcolm McDonald and Peter Morris. - Oxford [England] ; Boston : Butterworth-Heinemann, 2000. - 88 p. : col. ill. ; 30 cm. Rev. ed. of: Marketing plans : 4th ed., 1999. ISBN: 0750647590 (pbk. : alk. paper) LCCN: 00042938 Subjects--Topical Terms: Marketing--Planning--Comic books, strips, etc. LC Class. No.: HF5415.13 / .M315 2000 Dewey Class. No.: 658.8