McDonald, Malcolm.

The marketing plan in colour : a pictorial guide for managers / Malcolm McDonald and Peter Morris. - Oxford [England] ; Boston : Butterworth-Heinemann, 2000. - 88 p. : col. ill. ; 30 cm.

Rev. ed. of: Marketing plans : 4th ed., 1999.

0750647590 (pbk. : alk. paper)

00042938


Marketing--Planning--Comic books, strips, etc.

HF5415.13 / .M315 2000

658.8