Marketing planning 2007-2008 
/by Karen Beamish and Ruth Ashford 
 - Amsterdam:  ELSEBIER,  2007. 
 - xi, 402 p. :  ill. ;  30 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750684040 
<br/><br/><label>Dewey Class. No.: </label>658.807  / BEA