Marketing management :  an international text readings, and cases / 
by Marvin A. Jolson 
 - New York :  Macmillan Publishing Co., Inc.,  1978. 
 - xii, 628 p. :  ill. ;  24 cm. 
 - International marketing series .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0029792908 033375008X (pbk.)  £19.99 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M35233 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8  / JOL