Business essentials /
Ronald J. Ebert, Ricky W. Griffin.
- Eleventh Edition. Global edition.
- 692 pages : color illustrations ; 28 cm
Revised edition of Business essentials, 2015.
About the authors -- Special thanks to our super reviewers -- Preface -- The contemporary business world -- The u.s. business environment -- Understanding business ethics and social responsibility -- Entrepreneurship, new ventures, and business ownership -- Understanding the global context of business -- Managing the business -- Organizing the business -- Operations management and quality for producing goods and services -- Employee behavior and motivation -- Leadership and decision making -- Human resource management and labor relations -- Marketing processes and consumer behavior -- Developing and pricing products -- Distributing and promoting products -- Information technology (it) for business -- The role of accountants and accounting information -- Managing business finances -- Glossary -- Index.
1292152249
2015021208
Industrial management--United States. Business enterprises--United States.