Ebert, Ronald J.

Business essentials / Ronald J. Ebert, Ricky W. Griffin. - Eleventh Edition. Global edition. - 692 pages : color illustrations ; 28 cm

Revised edition of Business essentials, 2015.

About the authors -- Special thanks to our super reviewers -- Preface -- The contemporary business world -- The u.s. business environment -- Understanding business ethics and social responsibility -- Entrepreneurship, new ventures, and business ownership -- Understanding the global context of business -- Managing the business -- Organizing the business -- Operations management and quality for producing goods and services -- Employee behavior and motivation -- Leadership and decision making -- Human resource management and labor relations -- Marketing processes and consumer behavior -- Developing and pricing products -- Distributing and promoting products -- Information technology (it) for business -- The role of accountants and accounting information -- Managing business finances -- Glossary -- Index.

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2015021208


Industrial management--United States.
Business enterprises--United States.

HD70.U5 / E2 2017

658.8 / EBE