Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
By: Kerin, Roger A.
Contributor(s): Hartley, Steven William | Rudelius, William.
Material type:
BookPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 3/e.Description: xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cm.ISBN: 9780073381060 (alk. paper); 0073381063 (alk. paper).Subject(s): MarketingDDC classification: 658.8 Online resources: Table of contents only
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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ADEM Library - Mwanza Campus Open Shelves | 658.8 RUD (Browse shelf) | Available | 5681 |
Includes bibliographical references (p. 447-467) and indexes.
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