Basic marketing /by E. Jerome McCarthy, William D. Perreault, Jr.
By: McCarthy, E. Jerome (Edmund Jerome).
Contributor(s): Perreault, William D.
Material type:
BookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : Irwin, 1987Edition: 9th ed.Description: iv, 35 p. : 22 cm.ISBN: 0256036497.Subject(s): Marketing -- ManagementDDC classification: 658.8
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ADEM Library - Bagamoyo Campus Open Shelves | 658.8 MCC (Browse shelf) | Available | 5773 | |
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ADEM Library - Bagamoyo Campus Open Shelves | 658.8 MCC (Browse shelf) | Available | 5780 | |
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ADEM Library - Mwanza Campus Open Shelves | 658.8 MCC (Browse shelf) | Available | 01028 |
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| 658.8 MCC Basic marketing : | 658.8 MCC Basic marketing : | 658.8 MCC Basic marketing | 658.8 MCC Basic marketing | 658.8 MCD The marketing plan in colour : | 658.8 NEW Strategy, policy, and central management / | 658.8 OKA Marketing management systems/ |
Includes indexes.
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