Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.
By: Berkowitz, Eric N.
Contributor(s): Kerin, Roger A | Rudelius, William.
Material type:
BookPublisher: Boston, MA : Irwin, 1989Edition: 2nd ed.Description: xxv, 752 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.).ISBN: 0256075131.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
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ADEM Library - Mwanza Campus Open Shelves | 658.8 BER (Browse shelf) | Available | 5799 | |
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ADEM Library - Mwanza Campus Open Shelves | 658.8 BER (Browse shelf) | Available | 5800 | |
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Books
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ADEM Library - Mwanza Campus Open Shelves | 658.8 BER (Browse shelf) | Available | 5801 | |
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ADEM Library - Mwanza Campus Open Shelves | 658.8 BER (Browse shelf) | Available | 5797 | |
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ADEM Library - Mwanza Campus Open Shelves | 658.8 BER (Browse shelf) | Available | 01027 |
System requirements for computer disk: IBM PC.
Includes indexes.
Bibliography: p. 702-719.
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