Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
By: Perreault, William D.
Contributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome).
Material type:
BookPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 17th ed.Description: xxxvii, 758 [34] p. : col. ill. ; 29 cm.ISBN: 9780073381053 (alk. paper); 0073381055 (alk. paper).Subject(s): Marketing -- ManagementDDC classification: 658.8 Online resources: Table of contents only
| Item type | Current location | Call number | Status | Date due | Barcode |
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ADEM Library - Bagamoyo Campus Open Shelves | 658.8 PER (Browse shelf) | Available | 13003 | |
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ADEM Library - Bagamoyo Campus Open Shelves | 658.8 PER (Browse shelf) | Available | 13004 | |
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Books
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ADEM Library - Mwanza Campus Open Shelves | 658.8 PER (Browse shelf) | Available |
Includes indexes.
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