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Marketing essentials / by Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk

Material type: materialTypeLabelBookPublisher: Illinois : Mcmillan/McGraw-Hill, c1991Description: xxviii, 548 p. : ill.,col. ; 26 cm.ISBN: 0028200004.Subject(s): MarketingDDC classification: 658.8
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Books Books ADEM Library - Bagamoyo Campus
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658.8 FAR (Browse shelf) Available 9096
Books Books ADEM Library - Bagamoyo Campus
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658.8 FAR (Browse shelf) Available 9097
Books Books ADEM Library - Bagamoyo Campus
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658.8 FAR (Browse shelf) Available 9098
Books Books ADEM Library - Mwanza Campus
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658.8 FAR (Browse shelf) Available 9099
Books Books ADEM Library - Mwanza Campus
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658.8 FAR (Browse shelf) Available 9095
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658.4707 CAR Business level 2: 658.5 STE Operation management 658.8 BER Marketing / 658.8 FAR Marketing essentials / 658.8 FAR Marketing essentials / 658.8 KER Marketing / 658.8 MCC Basic marketing

Includes bibliographical references and indexes.

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