Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
By: McCarthy, E. Jerome (Edmund Jerome).
Contributor(s): Perreault, William D.
Material type:
BookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : Irwin, 1987Edition: 9th ed.Description: xviii, 749 p. : col. ill. ; 25 cm. + 1 computer disk (5 1/4 in.).ISBN: 0256036497; 0256060517 (disk).Subject(s): Marketing -- ManagementDDC classification: 658.8
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System requirements for disk (version 1.0): IBM PC.
Includes indexes.
Bibliography: p. 696-714.
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