Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.
By: Kerin, Roger A.
Contributor(s): Hartley, Steven William | Rudelius, William.
Material type:
BookSeries: Mcgraw-Hill/Irwin series in marketing.Publisher: Boston : McGraw-Hill/IRWIN, c2009Edition: 9th ed.Description: xlvii, 742 p. : col. ill., map, charts ; 29 cm.ISBN: 9780073404721 (alk. paper); 0073404721 (alk. paper); 9780077265892 (looseleaf ed.); 0077265890 (looseleaf ed.).Subject(s): MarketingDDC classification: 658.8 Online resources: Table of contents only | Publisher description
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ADEM Library - Bagamoyo Campus Open Shelves | 658.8 KER (Browse shelf) | Available | 14032 | |
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ADEM Library - Bagamoyo Campus Open Shelves | 658.8 KER (Browse shelf) | Available | 13044 | |
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ADEM Library - Mwanza Campus Open Shelves | 658.8 KER (Browse shelf) | Available | 5683 |
Previous ed. entered under title.
Includes index.
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