Marketing management : an international text readings, and cases / by Marvin A. Jolson
Material type:
BookSeries: International marketing series. Publisher: New York : Macmillan Publishing Co., Inc., 1978Description: xii, 628 p. : ill. ; 24 cm.ISBN: 0029792908; 033375008X (pbk.).Subject(s): Marketing -- Management -- Case studiesDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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ADEM Library - Bagamoyo Campus Open Shelves | 658.8 JOL (Browse shelf) | Available | 2426 |
Browsing ADEM Library - Bagamoyo Campus Shelves , Shelving location: Open Shelves Close shelf browser
| 658.8 FAR Marketing essentials / | 658.8 FAR Marketing essentials / | 658.8 FAR Marketing essentials / | 658.8 JOL Marketing management : | 658.8 KER Marketing / | 658.8 KER Marketing / | 658.8 MCC Basic marketing : |
Includes bibliographical references.
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