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Marquardt, Raymond A.

Retail management : satisfaction of consumer needs / Raymond A. Marquardt, James C. Makens, Robert G. Roe. - 2d ed. - Hinsdale, Ill. : Dryden Press, c1979. - xix, 663 p. : ill. ; 25 cm. - The Dryden Press series in marketing .

Includes bibliographical references and index.

0030436869

78056199


Retail trade--Management.

HF5429 / .M324 1979

658.87

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